Work Intro

WE MAKE
CHANGE HAPPEN.

CASE
STUDIES

When presented with a marketing challenge, most agencies do one of two things: what clients ask or the obvious. Not us. We examine your problem from all perspectives, then strategize to create the best
solutions that deliver on what you really need: smart thinking, speed to market and sales increases. Here are clients we’ve helped change and grow:

AUDI

CRYPTON

BISSELL

FORD

CHADTOUGH

KIA

CHRIS-CRAFT

LINCOLN

Kia Stinger

Create a buzz, then strike.

KIA STINGER - PERSONALIZED CAMPAIGN

CONQUEST SALES

When Kia was preparing to launch the all-new Stinger sports sedan, they knew the brand didn’t have the awareness and credibility needed to attract the right targets. We recognized that the broad range of models in the Stinger lineup meant that potential buyers were a diverse audience. Kia needed a significant number of handraisers in order to generate the sales they desired. But in order to conquest, we needed to find prospects, understand their needs, and then engage and
inform them.

Eye-catching and attention-getting ads for a multi-channel handraiser campaign in social media and Pandora created a lot of interest and generated the handraiser response we needed. Next, we sent interested individuals a fun survey, asking about their unique values and interests. Based on the responses, we presented a personalized video, tailor-made for each handraiser and generated in real-time, promoting the right trim level and specific details for that person.

Ford Owner Cam

A bag of new tricks.

VERA BRADLEY - GAINING MARKET SHARE

DIGITAL
SALES

Fashion accessories brand, Vera Bradley, had a new season approaching after investing heavily in new designs, colorways and accessories for back-to-school students. Their goal was to put a dent in Jansport’s dominant market share. While Vera Bradley enjoyed
an extremely loyal consumer base, they needed to get the attention of new-to-the-brand pre-teens, teens
and their mothers. Our objective was to overcome the perception as an “old person’s brand,” drive traffic
to the website and increase sales. Simultaneously,
late-breaking products and patterns meant short timelines to deliver critical ROI.

We developed a comprehensive marketing campaign to increase brand awareness and spark sales. We made exhaustive media buys and paid social media advertising. We also partnered with popular influencers in the fashion and lifestyle space to generate posts and expand the audience. The team created eye-catching visuals to highlight the range of patterns, unique features, and variety of coordinating products for inside the bag. This big splash needed to reach the right audiences, at the right time, which meant going live on July 5. To meet this tight timing, we shot in-studio, creating hundreds of digital ads (some overnight), with on-site client approvals.

Audi A8

Targeting turns up sales.

AUDI A8 - MARKET SHARE SHIFT

DATA-DRIVEN
CONTENT

For the launch of the new flagship A8 sedan, Audi was seeking conquest buyers to boost their market share. Audi had identified an aspirational target after which we were asked to pattern our creative. But we decided to think differently and dig deeper to identify actual buyers for
this luxury sedan.

After analyzing data on A8 and its competitors, we recognized gaps in the targeting strategy, and we identified three factors: current ownership, demographics and lifestyle interests. We created a custom conquest model to target those most likely to purchase an A8. Our analysis also identified regional nuances, which led us to testing multicultural versions of emails. We went even further, using Optimizely to overlay multicultural experience on the website for a seamless experience.

Audi A8 Personalized Communication Cadence

VERA BRADLEY - GAINING MARKET SHARE

We made learning magical.

FORD OWNER CAM - AUGMENTED REALITY APP

INNOVATION

As vehicle technology got more complicated, new Ford owners needed education to understand how to use the features. Traditionally, that meant paging through a bulky owner’s manual, digging through digital sources
or Googling it. But many owners didn’t even know the feature names to search. We found a better way to introduce features on their vehicles and show how to
use them. We made learning fun and drove brand engagement – with the magic of Augmented Reality.

By holding up their phones to their vehicles, owners could see the exact features that they have. Mixed AR/VR overlays added hotspots over the actual image of their vehicles. As they moved around, inside and out, new hotspots appeared. Clicking on one brought up easy directions. Fun videos, animations and text showed
them hundreds of useful features – and only the ones they had. The app generated rave reviews from owners.

ChadTough

Our fight never stops.

CHADTOUGH - BUILDING A FOUNDATION

CHANGING
HISTORY

ChadTough was created to raise awareness and
funding to battle DIPG, an incurable brain cancer. This devastating disease affects young children and has a 100% mortality rate. The initial team was made up of dynamic leaders, Tammi and Jason Carr (parents of Chad Carr, who lost his life at age 5) and a variety of acquaintances and volunteers who rallied behind them. While there was plenty of support from the community and from national media outlets, including ESPN, the ChadTough team knew that they needed to build awareness to drive donations and fund much-needed research.

ChadTough teamed up with Latcha. The first task was creating outreach marketing campaigns and broadcast TV spots (with donated airtime from Comcast), along with videos for use in events, online and via Social. Latcha’s team worked closely with the founders and managing director to create marketing strategies and build a content library. Latcha took over all email marketing and development for the foundation, and worked with other partner companies to capitalize on combined strengths to support the ChadTough initiative. When the pandemic caused the cancellation of a key fundraising gala, the year’s financial goals were at risk. We gathered resources and created an innovative livestream, bringing in celebrities, sports stars and families afflicted with DIPG from all over the country together to stream a unique online experience.

The virtual gala was a success, with more viewers than would have been at the physical gala. Donations topped $600,000 dollars over a few weeks, thanks to re-streams of the event. Now 7 years into the partnership, the ChadTough organization has grown to include many chapters around the country. Each year, the total amount of fundraising has increased with over $23+ million dollars being put directly into the hands of 58 childhood and brain cancer researchers and 31 research institutions around the globe. And just this year, it was announced that due to therapies developed as a result of the efforts of ChadTough, children are living longer post-diagnosis than 7 years ago.

DYF Towing

How we lightened the load.

DISCOVER YOUR FORD - TOWING LIVESTREAM

A key reason that people buy trucks is the towing capability. But many drivers don’t feel fully confident while towing. We found that novices – and experts – expressed apprehension about everything from hitching up, distributing load, hills, warning signals, blindspots and more. And today, technology is more advanced than ever, but most drivers don’t know how to use it. So we found a way for Ford to help owners build confidence and alleviate their pain points.

We recognized that owners often feel embarrassed about not knowing enough to tow. So we put them in the driver’s seat. Drawing from the success of our DYF (Discover Your Ford) livestream program, we created a live show that focused entirely on towing tips and tricks. Hosted by knowledgeable experts, the show was simulcast on Ford.com and YouTube. It allowed viewers to watch live, then type in questions (anonymously) and get answers from the experts, live.

The livestream demonstrated empathy, built confidence, and carefully demonstrated everything that drivers needed to know. The content achieved its goals and exceeded expectations with almost 3X the viewership goal (2,929 total views) and 17% of those viewers interacting with the chat. We also invited viewers to complete surveys after the show:

92%

of survey respondents were either “Satisfied” or “Very Satisfied” with the experience

felt more confident in their personal towing capabilities

84%

BRAND
TRUST

WE MAKE CHANGE HAPPEN.

CASE STUDIES