When presented with a marketing challenge, most agencies do one of two things: what clients ask or the obvious. Not us. We examine your problem from all perspectives, then strategize to create the best
solutions that deliver on what you really need: smart thinking, speed to market and sales increases. Here are clients we’ve helped change and grow:
Create a buzz, then strike.
KIA STINGER - PERSONALIZED CAMPAIGN
When Kia was preparing to launch the all-new Stinger sports sedan, they knew the brand didn’t have the awareness and credibility needed to attract the right targets. We recognized that the broad range of models in the Stinger lineup meant that potential buyers were a diverse audience. Kia needed a significant number of handraisers in order to generate the sales they desired. But in order to conquest, we needed to find prospects, understand their needs, and then engage and
A bag of new tricks.
VERA BRADLEY - GAINING MARKET SHARE
Fashion accessories brand, Vera Bradley, had a new season approaching after investing heavily in new designs, colorways and accessories for back-to-school students. Their goal was to put a dent in Jansport’s dominant market share. While Vera Bradley enjoyed
an extremely loyal consumer base, they needed to get the attention of new-to-the-brand pre-teens, teens
and their mothers. Our objective was to overcome the perception as an “old person’s brand,” drive traffic
to the website and increase sales. Simultaneously,
late-breaking products and patterns meant short timelines to deliver critical ROI.
Targeting turns up sales.
AUDI A8 - MARKET SHARE SHIFT
For the launch of the new flagship A8 sedan, Audi was seeking conquest buyers to boost their market share. Audi had identified an aspirational target after which we were asked to pattern our creative. But we decided to think differently and dig deeper to identify actual buyers for
this luxury sedan.
VERA BRADLEY - GAINING MARKET SHARE
We made learning magical.
FORD OWNER CAM - AUGMENTED REALITY APP
As vehicle technology got more complicated, new Ford owners needed education to understand how to use the features. Traditionally, that meant paging through a bulky owner’s manual, digging through digital sources
or Googling it. But many owners didn’t even know the feature names to search. We found a better way to introduce features on their vehicles and show how to
use them. We made learning fun and drove brand engagement – with the magic of Augmented Reality.
Our fight never stops.
CHADTOUGH - BUILDING A FOUNDATION
ChadTough was created to raise awareness and
funding to battle DIPG, an incurable brain cancer. This devastating disease affects young children and has a 100% mortality rate. The initial team was made up of dynamic leaders, Tammi and Jason Carr (parents of Chad Carr, who lost his life at age 5) and a variety of acquaintances and volunteers who rallied behind them. While there was plenty of support from the community and from national media outlets, including ESPN, the ChadTough team knew that they needed to build awareness to drive donations and fund much-needed research.
How we lightened the load.
DISCOVER YOUR FORD - TOWING LIVESTREAM
A key reason that people buy trucks is the towing capability. But many drivers don’t feel fully confident while towing. We found that novices – and experts – expressed apprehension about everything from hitching up, distributing load, hills, warning signals, blindspots and more. And today, technology is more advanced than ever, but most drivers don’t know how to use it. So we found a way for Ford to help owners build confidence and alleviate their pain points.