For the 2011 Ford brochure program, we created something that no one had ever done: customized "dealerized" brochures for 3,300 Ford Motor Company dealers across the U.S. Appearing tailor-made for each dealer, brochures (from Fiesta to Super Duty®) feature personalized covers and several pages of customized content including the dealer logo, dealership photo, key messages, location map, hours and more. Production combined on-demand digital printing with traditional "offset" printing (as never before done) for a completely seamless execution. The web-to-print model was all custom-designed. Ford loves them, dealers love them, customers love them. A win, win, win!